Create a new brand image to
jump-start recreation & convention traffic.
The Inn at Otter Crest — Branding Campaigns:
Suffering from years of mismanagement and neglect, The Inn at Otter Crest changed hands and needed to change their image. With distinctive creative based on a solid strategy for each audience (leisure and business), these campaigns put Otter Crest back on the map.
Recreation Audience: New tagline (“Come to your senses”), brochures, mailers, print ads, radio.
Business Audience: New tagline (“The un-conventional meeting place”), print ads, brochure.
COPY SAMPLE: Reward Your Star Performers.
If you’ve read the management books which say “happy workers make happy bosses,” consider treating your stars to a very special retreat. The exhilaration of the Pacific Ocean, the solitude of Otter Rock, the breakfast-to-bed pampering of a 4-star convention resort. They are already lined-up for you. Just two hours south of Portland, on Highway 101. The Inn at Otter Crest. The un-conventional meeting place.
