Continue the success of Nautilus® health & fitness equipment.
The Nautilus® Group — Classic Direct Response Campaigns:
As an in-house writer for Nautilus, and later as a freelance writer, I worked with their creative team to develop direct response promotions for several brands, including Bowflex®, PEARL iZUMi®, and SelectTech® fitness products. Formats included product catalogs (above), Web content (below), direct mail, plus electronic and print ads. I was the primary writer for the introduction of their TreadClimber® fitness machines.
COPY SAMPLE:
“As you flip through our 2006 Winter Catalog, we ask you to join us in making a fresh commitment to the new year. Go ahead — add a new cardio or strength-training machine or accessory to your exercise routine. We offer you a full variety of choices because variety is the key to a lifelong commitment to your own well-being. Let’s kick those “commitment endorphins” into action and make 2006 the best year ever!”
~Gregg Hammann, CEO
Bowflex® Website
