Credibly introduce a new software
design system to professional skeptics.
Lightscape® Visualization System — Direct Mail Package & Brochure:
Lacking a national sales team, Lightscape wanted to introduce the “next generation” computer graphics rendering tool to architects and interior designers via the mail. Our challenge was to convincingly convey the system’s amazing 3-D capabilities in a 2-D format. The outer envelope teased our sophisticated, skeptical audience with a rendering of the famous San Francisco Museum of Modern Art. Inside, the award-winning, 8-panel brochure graphically showed how the design program worked, touted specific user benefits, then made our prospects an offer they couldn’t resist.
COPY SAMPLE: Visualize for a Moment...
To interactively test limitless combinations of light and materials...to experience environments before building them...to catch and correct design flaws before they are cast in stone...to communicate instant understanding of your inner vision...to walk your team through virtual time and space...to pull out all stops, exceed all expectations, and beat your competition...is to have Lightscape at your command...
