Switch strategies to generate
a whopping 33% response & a 2-year shelf-life.
CBSI® Concert Music Library System — Self-Mailer:
Years of glossy, 6-color mailers could never break the 1.5% response barrier. After personally interviewing sales reps & customers, I took a fresh, strategic approach. Using an economical 2-color mailer with a strong, targeted message, we garnered a 33% initial response. Plus, the “non-responders” obviously hung onto their mailers because the client, a radio software company, continued to receive the attached Reply Cards for the next 2 years.
COPY SAMPLE: Allegro! It’s 4:50pm. Find a 6 1/2-minute Cantata to fill in before the 5 o’clock news. Veloce! Schedule a 2-hour Christmas program featuring only brass orchestras from the 17th century. Presto! Search your entire music library at computer speed with the CBSI Concert Music Library System.
